Making The Mark: Brand New Conference 2017

Brand New Conference is an Identity Design conference hosted by underconsideration.com. This year's theme was about Dynamic Identity Systems which have taking more and more prevalence in the world of design. With this theme I wanted to create a series of event posters based on the idea of a fluid identity system and using word play of "Making the Mark". I used the imagery of a bow and arrow to extend this element of word play and manipulated photographed images of a bow and arrow using the colour systems used in this years Brand New Conference branding while also extending the palette.