Contiplan brings a successful & reputable NHS continence care wipe into a retail environment.
The rebrand needed to appeal to healthcare facilities, pharmacies & care homes as well as carers & individuals buying for their own needs both in pharmacies & online.
Developed as a clean, professional & discreet identity, Contiplan has a clinical feeling that gives the consumer confidence & trust in the product, whilst providing commercial appeal.
This 18-month project included a new visual identity, packaging, POS displays, direct mail, literature, a new website & digital content creation.