IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
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Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners
Sage Hotels, Brandcourage | International Design Awards Winners

Sage Hotels

CompanyBrandcourage
Lead DesignersChew Kok Hsiung
Design TeamCarmen Chan
ClientNext Story Group
CreditsIllustration by Carmen Chan
Prize(s)Honorable Mention
Entry Description

‘Your thing’ expressed the notion that each and every one of us seeks something different and this was the brand that could deliver it. The brand promise ‘Enjoy here’ was developed in conjunction with a fresh and customisable illustration style, that augmented individual elements of experience like dining, fun, sports, entertainment, site seeing… even natural flora and unique animal life… to create a mosaic that would be interesting (as a key visual) and bring to life all that was desirable and inspirational about the property and its immediate enclave.