The doctor behind Little White Tooth wanted a brand that was sweet and timeless. When a child equates a positive, happy experience with their oral health, it translates to long lasting good habits. We choose to do a black and white logo and bring in a rainbow color scheme with matching happy emoji expressions. The brand is colorful and fun, with all the accoutrements that make going to the dentist an experience to smile about, like round business cards with emoji-like expressions and a Tooth Fairy Kit so no tooth gets left behind.
Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.