IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
PSBZ relaunched not only the packaging of Heimat Gut, but also the branding including the claim. The new packaging represents a new corporate design system. We created a strong visual package which focuses on high contrast and maximising shelf impact. In order to do this we created a 50/50 divide. The lower part serves as a stage for the ingredients and the upper part for the branding and the product name. The lower part is matt white and the upper part is coloured metallic, this combination creates a unique impact and a recognisable system for the brand.