Corporate Identity Spokar Dental Products Packaging

The idea of new graphic identity for products, packaging and corporate prints is based on emphasis the clarity and simplicity in orientation. Each product is newly marked with a single letter or symbol (e.g. X, M, L, O, +, ...). The SPOKAR brand is the leading manufacturer on Czech market with dental hygiene products. We felt the importance to create simple, but self-confident corporate design language. At the same time, however, we retained the original logotype of the brand - SPOKAR, with respect to the history of the company.

Petr Novague founded Novague Design Studio in 2008 in order to develop functional and user-friendly products with exceptional aesthetics for his clients. This studio succeeded in establishing itself in the highly competitive world of design. His work provides his clients with unique solutions in many design categories, from corporate identity to technically demanding engineering.

Obtained international awards: Red Dot (2012, 2014, 2015, 2016), IF design (2015, 2016), International Design Award (2016,2017) A’Design Award (2016,2017), German Design (2018), European Product Design Award (2017)