Kips Bay Boys & Girls Club Annual Report

10 x 15” annual report

Spent weeks at three KB Bronx, NY facilitates the capture stories and bold, authentic imagery to tell the KB story in the most compelling way. Then, using that imagery, designed visually impactful spreads to create awareness that KB is an effective change agent for NYC youth.

The goal of the report is to Increase brand awareness, and awareness of the broad range of programs offered to support youth development, plus strengthen relationships with existing donors and established meaningful connections with new and/or prospective donors.

As the founder and chief creative of Woodman Creative, Jowill Woodman develops stimulating communication materials, web sites and advertising for clients as diverse as Sesame Workshop, Audubon Magazine, Muller Martini, Little Flower Children and Family Services of NY, Duralee Fabrics and Prospect Park Alliance, to name a few. In testament to his success, clients have repeatedly returned or recommended his work to others.

There’s no substitute for hands-on experience and Jowill Woodman racked up his skills while developing successful integrated campaigns for a wide range of clients. Campaigns that include brand development, web sites, corporate communication programs, print and TV advertising, promotion, direct marketing materials, experiential graphics and packaging — he’s served as primary talent for all of these elements and more. In addition to providing creative leadership, he develops strong relationships with
his clients and team members, ensuring that
the creative process is not only effective but
also enjoyable.

Before starting Woodman Creative, Jowill was the Principal and Creative Director for Guarino Woodman, an integrated advertising agency in NYC, where he helped launch Speedvision Network and later worked on its re-branding campaign when the network was sold to FOX Sports, airing there as Speed Channel. Other clients included Oxxford Clothes, Hilary Radley, Foot Locker, AT&T, Thirteen/WNET and Toshiba.

To enhance innate design skills, Jowill studied painting at Art Students League and fashion illustration and advertising design at Fashion Institute of Technology; he also majored in illustration at School of Visual Arts. His illustrations have appeared in The New York Times Op-Ed pages, on-air graphics and print promotional materials for Thirteen/WNET, Bantam Books’ “The Brain,” Macmillan’s “Nature,” numerous Scholastic book titles, and in advertisements for Molson Golden Ale and Citibank.

Graphic