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SLIMTINI is an all-natural, gluten free, low-calorie Cosmopolitan made with premium vodka and all-natural flavors of cranberry and citrus. As a start-up this brand needed a package that would immediate communicate its low calorie positioning with a package that could be executed with a minimum of costs. Our solution leverages a one-color screen print on the bottle that evokes the shape of a thin waistline by leveraging the beautiful red color of the liquid as its second color and an ultra-thin word mark.