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Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners
Go Sport Mall of the Emirates, Brand Creative | International Design Awards Winners

Go Sport Mall of the Emirates

CompanyBrand Creative
Lead DesignersCarla Conte
ClientCarla Conte
Prize(s)Honorable Mention
Entry Description

As the region’s leading sports retailer, the Go Sport
brief was to create multi-sensory experience zones to
solidify the brand’s prominence and increase customer
engagement in the flagship store. Combining current
design trends with sustainable materials & innovative
technology was key to achieving the brief. Our in-
house graphics department worked with our interiors
team to design custom digital apps and graphics that
enhanced the theme of each zone. We installed motion
detection display units that recognize once an item is
selected to display product-specific visuals on screen,
further enhancing the customer experience and
increasing brand engagement.
The expansive store height is optimized by featuring
theatres that display 3D brand activated content,
animating the apparel sections with light, color and
super-scaled props. We utilized the latest in LED
technology, which mimics neon lighting but complies
with shopping centre safety regulations. The concept is
currently being applied across the GCC.

Bio

Brand Creative was established in 2011 by Carla Conte and Mohammed El Hijazi and has a core team of talented and knowledgeable artists with backgrounds in strategy, architecture, civil engineering, interior design, and graphic design. Brand Creative specialises in the retail, hospitality and entertainment sectors in the UAE, GCC and internationally, providing unique, creative solutions that optimise brand awareness and increase sales. Their impressive portfolio of clients includes, Al Mana Fashion Group, Lulu Group International, Sisters Beauty Lounge, Al Khayyat Investments and Landmark Group

Awards and Prize

Index Awards 2018: Best Healthcare/Wellness Design Project - Rossano Ferretti
MEIDA Awards 2016: Best Retail Project - Go Sport Mall of the Emirates
MEIDA Awards 2016: Best Public Space Project - Sisters Dubai Mall
A' Design Award 2015: Interior Space & Exhibition Design - Nar City Walk
A' Design Award 2015: Interior Space & Exhibition Design - Sisters St Regis
CSA 2014: Speciality Food Retail Honorary Mention - Maybury Dubai Marina