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KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners
KadAfrica, fuseproject | International Design Awards Winners

KadAfrica

Companyfuseproject
Lead DesignersYves Behar
ClientYves Behar
Prize(s)Honorable Mention
Project LinkView
Entry Description

KadAfrica’s mission is to empower women in East Africa
by providing full-circle support for each entrepreneur to
grow and sell their own passion fruit. The brief was to
develop their existing equity into an ownable brand,
including uniforms to help provide credibility for the
employees. The core of the brand is a seed - KadAfrica
provides seeds for women to grow their own passion
fruit. We made an ownable pattern out of the seed which
exists on all brand collateral. The brand’s bright colors
were expounded upon and wordmark simplified to make
the logo visible from a distance. All women were
naturally wearing headbands in the fields, so we made
this the basis of the uniform; some women said that their
community had disbelief in their work since there was
not a formal uniform, and this new headscarf empowered
them and provided credibility in their business.