IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
"How Do You Hug?" transforms expressions of love into
real-world comfort for children in need. With each Hug-
O-Meter milestone reached, GUND will donate 100
stuffed animals to charitable organizations. This social
media-driven charity is the first part of a brand
awareness series for GUND's new brand identity. GUND's
new visual identity and branding strategy are also
designed and developed by Cynda Media Lab.