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Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners
Connection by creating a central heart for Royal Auping,  | International Design Awards Winners

Connection by creating a central heart for Royal Auping

Lead DesignersOdette Ex
Prize(s)Honorable Mention
Project LinkView
Entry Description

For the new head offices for Royal Auping in Deventer, Ex Interiors designed a special cradle to cradle interior in which both the heritage and the creativity of the business has been expressed. In order to create connection, Auping acquired office premises adjacent to the factory. Instead of the desired aerial walkway between the factory and the office, we suggested giving the connection stature by creating a ‘central heart’, with a restaurant annexe meeting area both for the factory workers and for the office staff. With a limited budget left, the adjacent office was transformed into an energetically inspiring work studio. A significant aspect was to dare to mention that the office was ‘ugly’. We spend our energy to embrace the ugliness and reuse the existing interior elements and provided them with C2C concrete paint. We suggested to style the areas with materials (fabrics, mattress covers, bedsprings) from their own production.