Cliches Brasileiros (Brazilian Cliches)

Lead DesignerGustavo Piqueira
ClientGustavo Piqueira
Prize(s)Honorable Mention
Entry Description

"Brazilian Clichés" was composed using images from an
old catalogue of Brazilian letterpress clichés. But the
reason for its title is not only due to the clichés used for
the composition of its illustrations. At each page's turn,
we run into other types of Brazilian clichés: historical
ones, like the arrival of the Portuguese, the catechizing
of native Indians, coffee and gold economic cycles... it
even includes contemporary Brazilian clichés, full of
traffic jams, debts, closed condominiums and alienation
– Portrayed in an irreverent contemporary visual


Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: