Cerato Koup catalogue

Lead Designer
ClientYong-ho Jeong
Prize(s)2nd Place in Print / Catalogs
Entry Description

Overview



The catalogue of CeratoKoup is conceived to show the

vehicle's sporty design and powerful



performance for the global audiences.







Idea



The catalogue attempts to express CeratoKoup's sporty

style and dynamic performance. Apart



from the other normal catalogues, it is developed by 3D

techniques and HDR (High Dynamic



Range) toning as a Kia's new generation of catalogue.

Importantly, it reconciles the 3D fabrication



and HDR toning to genrate a natural image and real

visual display.