Christmas Card

Lead Designer
ClientJens Lattke
Prize(s)2nd Place in Print / Direct Mail
Entry Description

The CBR Fashion Group is synonymous with modern and stylish fashion in casual woman
clothing. This style characterises the entire communicative visibility of CBR. The design
of the card to partners and customers therefor demanded to continue this. With just a few
stylistic elements such principles should be made clear and at the same time also be
associated with a high attention factor.

The paper is made of 100% cotton, which by its softness has a pleasant touch - emphasising
the link with the field of fashion. To gain this experience, the christmas card is
processed by letter press. To combine business and Christmas, Rudolph the
red-nosed-reindeer acts as a symbol. At first glance, his antlers are unchanged, only the
second view shows the small-scale change through the hanger.

Bio

Full service – from the first sketch to the final product: Every project realised by Lattke und Lattke is based on this philosophy. The portfolio covers the whole range of Corporate Publishing: staff magazines, image brochures, corporate websites and also incentive programs and stationary items. In order to achieve the best result for the customer project teams at Lattke und Lattke are rather flexible than rigid. This leads to optimised processes and fast response times. Also, by bringing employees of different education – e.g. technical, economical, journalistic, creative – together in a rather small team, people might learn from each other and integrate different point of views in their daily work. In result, this attitute helps to solve even complicated corporate publishing tasks. Lattke und Lattke is operated by Mr. Jens Lattke as managing partner and art director. The staff of Lattke und Lattke consists of marketing experts, graphic designers, copywriters, project managers and picture editors.