Windows Phone 8S

Lead Designer
ClientOne &
Prize(s)1st Place in Media and Home Electronics
Entry Description

How do you take a two-dimensional software interface
and faithfully transform it into a three-dimensional
smartphone? Furthermore, how do you embody the
simplicity of a
user interface experience into something you can hold and
feel? These challenges were the driving force behind the
concept and design of the HTC Windows Phone 8S.

The design team imagined how a smartphone could
encapsulate the essence of Microsoft’s Live Tile—an ever-
changing, informational tile at the heart of the interface—
and bring
it to life in a physical form. This was accomplished by
creating a square silhouette that reflected the thinness and
lightness of the Live Tiles. At the same time, contrasting
the
linear silhouette with an incredibly soft, pillow-like form
gave a human touch that personified the user interface.

Windows Phone 8S stays true to the holistic design
language with its soft square form and pillowed backside,
but with the addition of a playful twist. The smartphone
brings a
fun color story to the forefront by showing off a bright
color "dip", giving the appearance of having been dipped
in a bucket of paint. This color contrast creates punchy
and
stylish color combinations that capture a youthful and
expressive demographic.

Never before has hardware so perfectly portrayed the
spirit of a software interface. The pure, refined form and
vibrant colors of the Windows Phone 8S presents a
dazzling
launch vehicle for an audacious new operating system.