Hey Reader | UNGA

Hey Reader is a monthly kids’ book box that brings books back into families' homes and stimulates reading habits in children from an early age. Each month, curators select the best children’s books by age group: 4-5, 6-7, 8-9, and babies and toddlers. The selected book is mailed to kids in a cardboard box that fits inside a letterbox and that they can also play with. Each box includes the book of the month, a mini magnet of the book. When the book has been read completely, the corresponding book magnet can be hung on to the calendar’s bookshelf, which stimulates reading habits in a fun way.

UNGA is a global creative agency that designs and develops concepts for families with kids. Since 2006, UNGA has been helping families and businesses to grow through the power of play.

UNGA collaborates with grocery retailers from 40+ countries to roll out loyalty campaigns that benefit families across the globe. Shopping families are rewarded for their loyalty with beautifully designed collectible toys, games, and playful products.

(LinkedIn: linkedin.com/company/unga-toys)

2017: UNGA wins the Loyalty Magazine Award in the Short-term Loyalty Program category for the "Little Shop" concept/campaign.

2018: UNGA wins the Loyalty Magazine Award in the Short-term Loyalty Program category for the "Little Garden" concept/campaign.