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Play Your Way Campaign, Logitech | International Design Awards Winners
Play Your Way Campaign, Logitech | International Design Awards Winners
Play Your Way Campaign, Logitech | International Design Awards Winners
Play Your Way Campaign, Logitech | International Design Awards Winners
Play Your Way Campaign, Logitech | International Design Awards Winners
Play Your Way Campaign, Logitech | International Design Awards Winners
Play Your Way Campaign, Logitech | International Design Awards Winners
Play Your Way Campaign, Logitech | International Design Awards Winners

Play Your Way Campaign

CompanyLogitech
Lead DesignersLogitech Creative Team Americas
ClientLogitech G
Prize(s)Gold in Multimedia / Social media campaign
Project LinkView
Entry Description

Elevating Style For Younger, Experiential Gamers

Gamers express themselves in a lot of ways. Some are in it to win it and express themselves with stats and strategic knowledge. Others express themselves by going deep into the story and lore, game design and graphic art, discovery and problem solving.

For The Color Collection, we’re talking to the latter party, the creative gamers. These are the streamers, cosplayers, illustrators, fans ... They like to play a role as much as play a game. Like to share and contribute with the community. For these players, we can rely on story, art and design.