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The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners
The pleasure of daydreaming,  | International Design Awards Winners

The pleasure of daydreaming

UniversityHansung University Design & Arts Institute
Lead DesignersGi Hyeon Kim
Prize(s)Bronze in Print / Self-Promotion
Entry Description

This project was designed to promote the joy of daydreaming to people.
The concept of the work was to express the concept of reverie as defined by the scholar 'Bachelard'.He viewed daydreaming as'between the conscious and the unconscious'.
To express this, we used two-sidedness to draw abstract colorful forms in the front and unrealistic yet realistic achromatic depictions on the other side.
As a result, the front represents the viewer's daydream, and the back represents the artist's, so people can think of their own image before looking at the back.
In this process ,you feel the joy of fancy.