The Christmas-themed Jingle Ball and the A$1,000,000 Golden Series are two of Crown Resorts’ most celebrated events. To herald their return, a stylish invitation was produced, influenced by Alice in Wonderland and Willy Wonka.
The front panel was treated with a matt laminate and the key title art with a gloss laminate, producing a striking contrast. The central image was intricately laser cut, producing multiple layers and suggesting depth and calling to mind Alice in Wonderland’s iconic rabbit-hole. A Willy Wonka candy cane was placed in the centre panel, supporting the theme while drawing focus to the million-dollar prize.