A new newspaper-within-a-magazine for The Business Times, Singapore. Complete concept, art direction and design. Objective: to attract new readers and advertisers.
Started in 2006, CLANHOUSE produces images, advertising, editorials and provides consultancy services for fashion, beauty, lifestyle brands, celebrities and magazines. Clients include Chanel, Louis Vuitton, Fendi, Montblanc, Burberry, Moët Chandon, Star World, BluInc Media. CLANHOUSE is run by Cheah Wei Chun who was the first creative director of MPH Magazines Singapore, later known as BluInc Media. There, he led an 18-strong creative team responsible for a total of 30 magazines, including Female, Nüyou, Seventeen, Men’s Health, Krishop and SilverKris, and foreign editions in Malaysia, Indonesia and China.