Hyundai City Outlets Dongdaemun

CompanyGARDE CO., LTD.
Lead Designer
ClientJoungbae Lee
Project LinkView
Prize(s)Honorable Mention
Entry Description

Hyundai City Outlets Dongdaemun is Korea’s first ever
lifestyle mall in the center of a city.
Based on the model of a warehouse, low-cost, without
excess but balanced and stylish at the same time, using the
latest technology and operating with smart devices, it is
made to be an hybrid place between technology and

Through its design this Hyundai City Outlets is aiming to
awake the playful spirit of its customers by giving them the
same feelings as the ones they hold when attending a
festival. Each floor holds a different design and has its own
specificity and universe so customers will not only come to
shop but also come to spend time and experience new
things. It becomes a feast for the senses and the eyes.
Starting with the marché at the B2F, the "festival" goes on
and on by each floor passing until the 9th floor.