IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Share on Social Media
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners
Go Sport MOE,  | International Design Awards Winners

Go Sport MOE

Lead DesignersCarla Conte
Prize(s)Honorable Mention
Entry Description

Go Sport has built a reputation for being the region’s best sport retailers. We were asked to re-create ten experience zones across their new flagship store. We identified which areas to incorporate digital experiences and created furniture and fixtures that elevated each zone into a unique interactive experience. Bold lighting techniques, fresh graphic walls, dynamic shapes and volumes were added to impress customers and solidified the brand’s visual appeal in the retail arena. A dark grey palette with pops of acidic colour conveyed a sense of energy and dynamism the brand wished to exude. Wooden elements were strategically used in outdoor areas and fitting rooms to provide a warmer tone where needed.

Combining current design trends with the latest retail technology was key. Motion detection display units from Perch Interactive were highlights within our experience zones. Each zone incorporates a customized digital app which supports each zone’s theme.