Viant

Lead DesignerYves Behar
ClientYves Behar
Project LinkView
Prize(s)Honorable Mention
Entry Description

Interactive Media Holdings (IMH) has offerings enabling
advertisers to plan, buy, execute, and track digital
messaging across a variety of media, giving them the
capacity to highly customize the marketing experience.
By identifying its competitive advantage and core
products, we defined a new parent company - Viant - to
inherently reflect the power of their offerings. The
logotype is bold with custom drawn slab-serif lettering
and sharp corners. Within the negative space of the ā€˜Vā€™
and mirrored ā€˜Aā€™ you see a clear arrow pointing down
and up respectively, to represent the ongoing dialogue
between advertiser and customer made possible by their
advertising cloud, and the constant flow of information
to and from the cloud. This led us to our final element -
a period at the end of the name. VIANT. Period. This
perfectly solidifies and embodies the attributions of the
company, and is expressed throughout the brand's
touchpoints.