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SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners
SDFZ Stadium, Octopus Innovation | International Design Awards Winners

SDFZ Stadium

CompanyOctopus Innovation
Lead DesignersWilliam Volcoff
ClientWilliam Volcoff
Prize(s)Honorable Mention
Entry Description

The Affiliated High School of Shanxi University (SDFZ) is one of the top 10 Chinese middle
schools; established in 1955 by the Red Army, the school was previously a formation center
for the Communist Party.
Back in 2012, we helped SDFZ redefine their communication strategy and VI guidelines.
Following this foundation work we cooperated again with SDFZ to design their new sport
center: a massive 3 floors stadium of 5,600sqm.
Stadium halls were decorated with geometrical Sports and Art figures. All were made of
steel sheets and steel frame filled with colorful acrylic to emphasize the spirit of SDFZ
which focuses on the development of student's morality, intelligence, physical abilities,
art and handwork skills.
In the indoor stadium (2nd floor), we merged the traditional Chinese calligraphy with
modern graffiti style. Again, we play with strong visual and use a set of bright colors to
motivate students.

Bio

French at heart. Shanghai brewed. With over 15 years of creative and strategic design management in various industries and countries, William Volcoff found and run Octopus Innovation for over 14 years before launching his new agency WOLKOV in 2018.
With WOLKOV he design and develop limited edition of high quality products for analog lovers, worldwide. He also provides full art direction and strategic design management to plan and develop products, brands and retail spaces.
He excels at blending cultures and design into compelling outputs that bring business success to his clients.

Awards and Prize

EPDA 2019 Silver, IDA bronze 2018, IDA bronze 2018, IDA Gold 2015, IDA Silver 2015, IF product design 2013, RedDot 2014, BraunPrize 2009 finalist.