• I-AM provided the branding, interior and digital design
for urban hotel Cloud 7. Cloud 7 is built to serve its new
generation young guests who live fast, travel spontaneously,
love surprises and are social, fun and lovers of technology.
• Cloud 7’s conceptual and interior design prioritizes
technological and communicative possibilities in order to let
its guests to communicate with other guests and their
circles. Instead of conventionally defined reception and
lobby area, mood adoptive spaces are designed.