HM Group is dedicated to meaningful design,
communications, production, art and publishing and is
the umbrella organisation spanning four brands: HM,
fluoro, Wrapped and John Smith The common element
for the brands and the core of the group is design.
A notebook was created with an interior that presented
the HM Group’s positioning statement before unfolding a
range of hidden fluoro images, which were art directed,
designed and produced by HM. In all aspects, the
notebook celebrates creativity by focusing on design and
encouraging its user to explore their imagination in the
A variety of paper stocks were used and were bound
together with Singer Sewn black cotton. The spine carries
the logo of the Group and its divisions.