Music producer Avicii is today one of the worlds greatest artist and has recently been voted the worlds third most influential person in the world when it comes to music.
We have been working with Avicii since day one an we’ve produced the full graphic profile, former albums, events, shows among other things and our assignment in this case has been to create the new visual profile for the new album ”Stories”.
The idea behind the graphics has been to communicate Avicii himself but also showing the creativity that is constantly going on in his mind, the inspiration from the different genres (connected to the music) and create a solid base for strong single covers without loosing its connection to the main album. These single covers uses the same pattern and base but with different motives that clearly separates each single album.