La DoubleJ brings maximalist joy to fashion and homeware but what makes it truly one-of-a-kind is its element of spirituality that celebrates individuality and empowers the women in its orbit. To communicate this, we concentrated on bold combinations of color and pattern which we applied to the logo design and branded materials to balance exuberance with elegance. For example, the logo can be used in a variety of colors, the packaging motifs and palette ensure that the ebullience of the brand is reflected in the unboxing experience, and the complimentary cards and stickers burst with pure fun.
Frank Studio is the consulting design partner powered by creativity. We help fashion, design and luxury lifestyle clients build their identities and provide the best end-to-end customer experience.
Platinum awards in the categories Website Creativity, B2C Mobile Apps and B2C Website Design at the 2023 DotCOMM Awards.