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CROSTA Advertising Campaign

UniversityIsia Roma Design
Lead DesignersDuygu Aksoy
Design TeamDuygu Aksoy, Gabriele Matiukaite, Flaminia Tundo
CreditsDuygu Aksoy, Gabriele Matiukaite, Flaminia Tundo
Prize(s)Gold in Print / Print Advertising
Project LinkView
Entry Description

Crosta is an interactive experience that shares baking and bread-making culture, by creating a connection between past and present through active and engaging participation.

The advertising campaign focuses on the artistic aspect of bread.
Each poster communicates a different point of view to tell a story about bread and its values. The aim is to create artistic compositions with different forms of bread; associating them with the richness of our traditions, the diversity of the society and the balance of our community.