Mandarin360 is a Mandarin language school that aims to be the bridge to connect every non-Mandarin speaker in Taiwan.
In this project, I simplified their old logo and extended the brand system based on the brand mission—building connections. Color gradients and an infinite loop graphic visualize cultural immersion abstractly. Bold typography with different alternative characters represents the bravery of people moving to a new country, learning and speaking a new language with accents.
Eddie is a designer living in San Francisco Bay Area. He specializes in brand identity, brand visual systems, typography, and editorial design.
Global ACE Award | Winner of Event/Trade Show Marketing | 2019
Indigo Design Award | 2 Golds, 1 Silver | 2018
iF Design Award | Discipline Communication | 2015