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Innovative Entrepreneur Association logo design

CompanyMatisse Design Ltd
Lead DesignersLeo Lei
ClientThe Hong Kong Innovative Entrepreneur Association (IEA)
Prize(s)Silver in Print / Logos, Trademarks and Symbols
Project LinkView
Entry Description

The picture mark – “IEA” with a hidden “D” in the negative space between I and E, completing the concept “IDEA” that drives the philosophy behind the Association. The solid red suggests confidence, goodness and establishment, while the orange pointer ignites creativity and young energy.

Innovative Entrepreneur Association is committed to strengthen the "Innovative Entrepreneurship" spirit and business education in Hong Kong, Mainland China and overseas by co-operating with the HK Government and other organisations to share experience, business strategy and intelligence among company members.


~Brands That Matter, we transform brands from Ordinary to Extraordinary.

Brand & Corporate Identity / Event Design & Production / Communications offline.

Our design principle is to build a brand image with a smart and simple approach that keeps you ahead of the game. Our goal is to help businesses connect with consumers, differentiate offerings and create real values. Established since 2008, Matisse is a multi-disciplinary branding and design company committed to build a unique and individual brand identity for your business, service or product.

Awards and Prize

- IDA Design Awards 2017 (Gold Winner) on Print-Logos, Trademarks and Symbols Category
- IDA Design Awards 2017 (Bronze Winner) on Print-Signs, Exhibits and POP Displays Category
- IDA Design Awards 2017 (Bronze Winner) on Print-Wayfinding & Environmental Graphics Category
- IDA Design Awards 2017 (Bronze Winner) on Multimedia-Animation Category
- Bronze A’ Design Award 2017 in Landscape Planning and Garden Design Category
- Merit in the “HKDA Global Design Awards 2011”, Logo Category
- Hong Kong Young Design Talent Awards 2005
- “HOW” magazine’s Perfect 10 Design Awards 2004
- The 15th Hong Kong Print Awards 2003: Champion Award for “Publishing Concept”
- Featured work in the Tokyo Type Directors Club Annual 2004 Vol. 15