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Sour3 Sawa

CompanyTriangler Co., Ltd.
Lead DesignersTriangler Co., Ltd.
Design TeamChi Yao Tang, Chun Yao Huang, Jiang Xin Zhang, Wei Zu Chen
ClientMercuries Liquor & Food Co., Ltd.
Entry Description

Sour3 is a series of cocktails containing high percentages of fruit juice and marketed as a drink bringing consumers pleasant tipsy moments.

The key visual is a large circle of ripe, juicy fruits emphasizing juice percentage. The young lady sitting beside the fruits enjoys her drinks on a bright, breezy day.

Each product in the Sour3 series is season-limited, so the fruit, lady's clothes, and hats change in different flavors, but they will always be romantically enjoyable.