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Nike Space Hippie Brand Story

UniversitySavannah College of Art & Design, Atlanta
Lead DesignersSanchita Singh
Project LinkView
Entry Description

Space Hippie is an exploratory footwear collection inspired by life on Mars — where materials are scarce and there is no resupply mission. Created from scraps, or “space junk,” Space Hippie is the result of sustainable practices meeting radical design.

Just like their radical and deviating footwear design, this concept uses bright, bold experimental typography to communicate the head designers’ concept of Space Hippie along with live action footage. While the animation is includes music, the concept is driven by the head designers talking about how Space Hippie came to be.


I’m Sanchita Singh and I’m a designer, storyteller, and creative problem solver. I'm originally from Delhi, India but am currently based in Atlanta, GA.

I recently graduated from Savannah College of Art & Design (Atlanta) with a BFA in Graphic Design. Other than graphic design, I have a passion for user experience and interface design. In conjunction with my skills in graphic design, I’ve expanded further into motion media and printmaking. In my free time you’ll catch me painting, in my journal or on a wall.

Awards and Prize

Communication Arts 2022 Typography, Winner
Student Work

International Design Awards 2021, GOLD (2)
Multimedia-Mobile / Web Application Design, Multimedia-Interface Design

International Design Awards 2021, Honorable Mention

Communication Arts 2021 (Design), Shortlisted
Student Work Category

International Design Awards 2020, Honorable Mentions
Editorial and Book categories