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CompanyTriangler Co., Ltd.
Lead DesignersChi-Yao Tang, Chun-Yao Huang
Design TeamJiang-Xin Zhang, Wei-Zu Chen
Prize(s)Honorable Mention in / Collateral Material
Entry Description

MENWEN is a crystal jewelry brand. The exquisite identity is built on the abbreviation of MENWEN and transformed into a delicate typeface with a classical frame. The composed olive green color and marble texture make the brand look not just elegant, but mystic and refined.
To create a world of fantasy, a classical MENWEN castle is built and gracefully embedded with symbolizing elements, such as owls, Polaris, hourglasses, arches, gems, etc. The brand image is manifested to all details, creating a magical and healing adventure for anyone to explore.