Share on Social Media


CompanyTriangler Co., Ltd.
Lead DesignersChi-Yao Tang, Chun-Yao Huang
Design TeamChun-Yao Huang, Jian-He Lin
CreditsPhoto by Matter Image
Prize(s)Gold in Print / Collateral Material
Entry Description

Power of Meat is a yakiniku (Japanese barbecue) restaurant. With the concept of meat power and converting protein into body energy, we transfer the restaurant into a power plant. The lightning symbol is used as a core element.
The puckered logotype expands the power of meat to a point of explosions that forms an energetic visual tension.We depict fresh meats (beef, pork, chicken and squid) as vigorous animals, along with an erupting volcano creating a strong visual impact on diners in the Japanese restaurant, satisfying customers with not only flavors but a sensational dining experience.