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Mesa Tampons : A real story for a real woman

UniversityNational Institute of Design
Lead DesignersApurva Gupta
Prize(s)Honorable Mention in / Packaging
Project LinkView
Entry Description

Many women grew up facing the stigma of bleeding - their period. It is now increasingly important that we step up the conversation. Many people don’t understand how tampons work.
The narrative needed to pick up steam, and cater a real story to a real woman. Tampons are designed to fit inside vagina of the female body. So, the idea was to show the working of tampon in the packaging itself. This packaging will educate people about the use of tampons by not just with visuals but with the product experience itself. The experience of opening the box mimics the motion of taking out a tampon.


Apurva is a versatile designer and a lifetime learner from Patna, India. She is doing her graduation in Graphic Design from the National Institute of Design, Ahmedabad. She binds ideas and experiences across individual touchpoints to impact the bigger picture. She is inclined towards projects specializing in user experience research & design.