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Monsta Social Campaign

CompanyStudio Behind Ninety Sdn Bhd
Lead DesignersBook of Lai
Design TeamChein Shyan
ClientMonsta Sdn Bhd
Prize(s)Honorable Mention
Entry Description

We were commissioned by Monsta University for a brand identity design.
Monsta is a platform for students to gain industrial experience and grow their personal network.
University students are usually in the midst of self searching and personal growth, hence we engage students by illustrating The Nine Enneagram Types of Personalities to help them understand and relate themselves better.
The orange monster logo represents the curiosity and passion of this fresh, youthful group of new students.


We focus on creative illustrated animation and developed a complete comprehensive of strategic consultancy, elaboration and development of creative solutions and adaptation on different medium.

Awards and Prize

2017 - Muse Award - Gold Winner
2018 - The Asia Illustrations Annual Awards
2018 - World Illustration Award Winner - Professional Winner
2019 - The Northern Illustration Prize Winner - Winner
2020 – 13th IDA Design Award – Bronze Winner