WOWDSGN is a Nordic collection brand for home furnishing,, aiming at presenting extraordinary daily designs and pursuing a premium quality of life. The WOWDSGN Shanghai MixC Store (short for WOWDSGN MixC ) is the first offline furniture store. It projects customers’ impressions of daily life on the interior to recall customers’ subtle perception and memory. Our idea applies a series of natural form, presenting the idea of “return to nature”, which coincides with Nordic furniture as well.
“The Good, the Bad and the Ugly”, directed by Sergio Leone in 1966, plays a pivotal role in WOWDSGN MixC.