As an innovative multifunctional complex, Zhima Health concept store integrates functions for healthy diets, clinic, physical check-up, while existing itself as a high-end public social space. It opens up a new era of retail model for Beijing Tong Ren Tang (TRT) Health, a time-honored traditional Chinese medicine, with business transformation from a product-oriented enterprise to a service-oriented one. Fresh up-to-date elements for health + social scenes setting are key tones. It enables customers to enjoy a one-stop immersive shopping experience, activating comfortable social entertainment.