Jeffrey Hutchison & Associates (JHA) was tasked with creating a fresh, modern vocabulary for Peter Millar’s new Chicago Store that would guide the brand for the next decade.
We envisioned a contemporary yet classic space inspired by the great architecture of Chicago designed by such giants as Mies Van der Rohe and Louis Sullivan.
The 3,000 SF space is organized in two main areas. The Front Hall is a large open room surrounded by windows with views of the Chicago street-scape. In the rear of the store is an intimate, private shopping experience with an area for custom-tailoring.