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Hedgehog

CompanyBlond
Lead DesignersJames Melia
Design TeamGreg Furniaux, Pierre Sorgniard
Project LocationLondon
ClientZobi
Prize(s)Honorable Mention in / Consumer electronics and cameras
Entry Description

Hedgehog uses Zobi Home Intelligence to detect and prevent cyber-crime across your home network. Hedgehog is small, cute and friendly, but has sharp defensive edges, a subtle reference to the spikes of a Hedgehog, which are used to defend attacks. Functionally, these spikes provide ventilation and a hidden aperture for lighting. We were inspired by homeware design trends; to help us create a decorative feeling object and prevent Hedgehog from feeling like a piece of consumer electronics. This approach has emphasised the cute and friendly aesthetic, allowing it to blend into any home.