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HP Kid Space

CompanySpActrum
Lead DesignersYan Pan
Design TeamZhen Li, Yimeng Tang,Ying Li,Anran Lao,Ruixue Fan,Junyou Chen,Yile Xu,Yanan Wang,Junyi Chen,Milos Bojinovic,Hao Chen
Project LocationWuhan, Hubei Province, P.R.China
ClientHP Kid Group
CreditsHanqi Li
Prize(s)Honorable Mention in / Retails, Shops, Department stores, Mall
Entry Description

Is a “Hello Kitty” style space really a dreamland for kids or is it the childhood imagined by adults?The design started from observing a social phenomenon "Childhood in shopping mall" and gives a possible “outside the box” solution. It is inspired by nature, the universe and hills. The “Universe” Zone frees a child’s consciousness, while the “Mountain” Zone frees a child’s body. It recalls the inspiration of nature and geometrical forms, and its intention was to help children to develop their consciousness and bodies without reference to the common motifs that adults have created for them.