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Pirelli 2013 Annual Report

CompanyCacao Design
Lead DesignersMauro Pastore, Masa Magnoni, Alessandro Floridia
ClientCacao Design Team
Prize(s)Gold in Print / Annual Reports
Entry Description

The innovative binding solution for this annual report
- or rather this design object - is a response to
Pirelli’s requirement to convey a completely abstract
concept, one of the key values of the brand, and one
which is particularly relevant to this document:
namely, talent at work. That of Pirelli’s own human
resources as well as that of the 10 young international
talents who were invited to “reinvent” the wheel
through their different disciplines. In the pages of the
various volumes that comprise the report, their
intuitions are revealed, and the container itself also
needed to express the nature of this creative
workshop, an embodiment of the concept of “spinning
the wheel”.

Technically, the three volumes that comprise the
report have a cut across their bottom left corner,
allowing the container to remain “magically” balanced.
A clear visual metaphor for an innovative and
unexpected wheel, naturally featuring the Pirelli logo,
whose inclined position makes it appear to spin.
A dynamic and original treatment for an annual report
which, like Pirelli, is not only about numbers but also
about values such as innovation, creativity, intuition,
commitment and passion.

Printed on Fedrigoni Sirio Black paper (cover) and
Fedrigoni Arcoprint Milk White (interior) by Grafiche