Lifescript, a website for womens health, wanted a broadcast package to launch a web video channel in much the style of a tv network. The look needed to complement their existing brand, be clean, modern and feminine, but not dowdy. To work with a limited budget and more importantly, to make their workflow easier, I devised a system where multiple "shows" would all use the same information architecture, so editors could update elements in every show using the same process. Elements in the show would use a color/pattern/texture to match the opens, which would all be completely custom. Color schemes also complemented the overall network logo and look while still giving shows an individual feel.
Jon Berry is an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging.