Directors Cut of a promo for E!'s Live from the Red Carpet coverage of the Primetime Emmy Awards. E! had licensed the song "All Night" by Icona Pop and wanted a look that was equally upbeat and energetic, that would look and feel clean and modern like E!, and capture the party vibe of their coverage. Their rough cut opened with a cube transition reference to their mic flags they hoped I could use. By deconstructing the cube so that it became several layers moving in opposing directions while keeping the "subject" layer stationary, it now carried some level of surprise. A linear version of the cube also references both camera shutters and the E! signature "GlamCam360" spin while motivating movement into transitions or animation. The other primary element is what came to be called the "echo" - outlined typography that repeats itself toward or away from camera in layers meant to reference the extensive ongoing coverage - and thus the main theme of the promo, "we can do this all night." Other secondary elements include larger than life typography that works as windows to the activity happening on the red carpet, as well as linear bands of red that represent the carpet itself.
Jon Berry is an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging.