The objective was to create a visual identity for the Swiss company Valeur Absolue that
would invigorate the Fine Fragrances market. In order to achieve this, we utilised images
related to the cosmetic sector, such as flowers and leaves; and by placing them out of
their natural environment into a more unrealistic setting, we were able to accentuate
their graphic characteristics. In this way we developed a graphic design that reinforces
Valeur Absolue’s rejuvenation concept, whilst at the same time creating a unique identity.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com