For the exhibition 'Graphic Happiness, 100 years of dutch graphic design', we've designed a publication. This publication tells the story about a specific part of dutch design history. It's about one of the most famous dutch printers 'de Jong'. They were the first to work really close with designers like Wim Crouwel, Dick Bruna, Anthon Beeke and Otto Treuman. And did all kinds of experiments that are now considered as standard printing techniques.
The cover of the book is made out of 5 lose covers who together shape the logo of the printer, de Jong. The cover symbolizes the special collaboration between the printer and the designers, working together they made the best designs.
We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.
Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.