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EMERA SUV607 UHP

CompanyKENDA RUBBER IND. CO., LTD.
Lead DesignersChen, Hung-Yin
Design TeamCreative Design Group
ClientKENDA RUBBER IND. CO., LTD.
Prize(s)Bronze in Design For Society / Design for Society
Entry Description

EMERA SUV 607 UHP is an Ultra-High-Performance summer SUV tire, with the new generation of SiO2 compounds provides excellent wet braking, low rolling resistance, and long tread life to meet most driver’s needs in any condition.
The new asymmetric pattern with diamond chamfers like a python tooth, to enhance dry and wet handling performances.
Finally, the sidewall is designed through a bionic design such as python skin, and the scales of sequences with multi-depths, so that the pattern will change with the reflection of light and shadow to make SUV607 with vitality.