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MeritCare Rebranding

CompanyYibang Design
Lead DesignersXiner(Cindy) Zheng
ClientMeritCare
Prize(s)Bronze in Print / Corporate Identity - rebranding
Entry Description

The MeritCare had been carried out its activity with their old branding. However, with the purpose of the renewal of logo and general identity, MeritCare started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a warmer brand visualization. We want to break the old visual language of the nursing care industry, bring more color and meaning.